Yesterday May 5th, 2025, we attended the grand opening of the Richard Mille Dallas Boutique in Highland Park Village which marks yet another significant moment for the luxury watch collecting community in the Dallas-Fort Worth area. Nestled within the prestigious community of Highland Park in Dallas, Texas lies America's first and oldest outdoor shopping center—a destination that seamlessly blends historic significance with contemporary luxury. Highland Park Village stands as a testament to refined taste and architectural elegance, where visitors are immediately transported to a setting reminiscent of European sophistication, with its distinctive Mediterranean-inspired architecture, verdant landscaping, and intimate courtyard spaces.
The village's cobblestone pathways guide guests through an exclusive collection of world-class retailers, where luxury fashion houses like Loro Piana, Brunello Cucinelli, Dior, Chanel, and Hermès—among others—showcase their finest offerings. In the past five years, Highland Park Village has also become a destination for watch lovers, with boutique openings by Panerai, Cartier, Audemars Piguet, and, most recently, Vacheron Constantin.
The 5,275-square-foot Richard Mille Dallas boutique décor showcases Richard Mille’s new retail design concept for the first time in the Americas. It unfolds across two floors with seven distinct zones. Only the warm, welcoming ground-floor lobby is visible from street level, introducing visitors to the boutique's new design language through a dramatic floating staircase, distinctive "broken glass" panels, and an impressive carved-glass suspended sculpture.
The new Richard Mille Dallas Boutique is located around the corner from the entrance to Park House and Chanel. This new boutique is the brand’s ninth and largest in the U.S.. The boutique's essence emerges on the second floor, where timepieces occupy the central rotunda browsing area, surrounded by intimate lounges inviting guests to relax and experience the brand's intuitive hospitality.
The north-facing Cinema Room serves dual purposes: a sunlit reception area that transforms into a sophisticated viewing space with an opaque broken glass partition, surround sound, and a wall-spanning display for films and live events.
In the northwest corner, the Spaceship Lounge offers panoramic Highland Park views in a tranquil environment inspired by aerospace and aeronautics—key influences for Richard Mille's designs. This retrofuturistic space can be fully privatized using large sliding doors. Similarly, two VIP Lounges can be reconfigured via sliding partitions to create a larger gathering area.
The boutique's Bar completes the experience, providing a versatile space for dining, billiards, or testing driving skills on the racecar simulator. Throughout the boutique, Richard Mille's in-house architects have thoughtfully integrated warm, textural materials reflecting the Texas landscape alongside the brand's established design inspirations, creating an interactive space that welcomes both seasoned collectors and newcomers alike.
This boutique is managed by Material Good, who also manages the Audemars Piguet Dallas Boutique. The boutique's exceptional two-story design creates an unparalleled environment for clients. Its privileged location in this iconic Dallas landmark provides local watch collectors with unprecedented access to Richard Mille’s curated selection of the brand’s iconic timepieces, each a masterpiece of engineering and design.
Like the other Richard Mille boutiques, the new Richard Mille Dallas boutique represents the perfect fusion of luxury watchmaking artistry and cutting-edge interior design. This retail space is carefully crafted to reflect the brand's commitment to technical innovation, exceptional craftsmanship, and avant-garde aesthetics.
Of course, the boutique includes the usual architectural and interior design elements of other Richard Mille boutiques, like clean, geometric lines with a focus on asymmetry and dynamic angles, premium materials including brushed metals and high-grade glass, open floor plans that create a sense of transparency and fluidity, and dramatic lighting schemes that highlight both the watches and architectural elements.
On display, at the Richard Mille Dallas Boutique, we enjoyed taking a second look at the recently released RM 43-01 Tourbillon Split-Seconds Chronograph Ferrari we brought you here—which we reviewed in Paris back in March— as well as other watches like the elusive RM 74-02 Automatic Tourbillon, and the RM 17-02 Tourbillon.
Seating areas feature contemporary, sculptural furniture pieces with ergonomic designs. Sales counters and consultation tables are typically crafted from innovative materials with tactile finishes that invite touch and exploration. As far as the hors d'oeuvres during the opening night, these were just exceptional with an array that included wagyu, truffle, duck and seafood based delights.
And the icing on the cake, is that one of the VIP guests at the opening was wearing the incredible RM 72-01 Charles Leclerc limited edition of 150 pieces. An impressive watch that we had not been able to peruse until now. Huge thanks to Richard Mille and Material Good for inviting WCL to the opening of the new boutique.
For more info on Richard Mille click here.
